Private and hybrid cloud solutions are soaring in popularity

ISG Provider Lens™ study “Private/Hybrid Cloud – Data Center Services 2025”

  • Data sovereignty, security and cost control are increasingly in focus
  • Increasing demand for colocation services
  • Seamless connectivity between private/hybrid and public cloud is becoming increasingly important
  • q.beyond awarded "Leader" status in three market segments for the first time
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Corporate strategies and the best providers

The provider comparison “ISG Provider Lens™ – Private/Hybrid Cloud – Data Center Services Germany 2025” presents the most important market trends and providers for private and hybrid cloud services. The study is the only provider comparison of its kind that combines empirical research and market analysis with the practical observations of ISG consultants. In this way, companies receive a wealth of detailed market and provider data, which significantly simplifies the selection of suitable sourcing partners.

According to the study, improved costoptimisation strategies remain among the most important market trends in Germany . To avoid exclusive dependence on public cloud services, private/hybrid models are also gaining ground – with increasing use of colocation services . These are typically located locally in Germany and Europe and make it easier for companies to meet their increasingly urgent compliance and sovereignty requirements .

AI technologies and solutions are also being used more and more. Currently, they primarily serve to increase IT efficiency and create a first-class user experience. Leading providers offer tools that use data from various sources to predict downtime and proactively initiate measures to prevent such incidents. The use of AI for IT operations (AIOps) has also gained importance.

The structure of the provider market is increasingly shaped by strategic partnerships and alliances with technology providers, cloud service providers, and service integrators. These collaborations aim to enable seamless service integration. Furthermore, they provide access to cutting-edge technologies and comprehensive solutions for hybrid IT environments.

q.beyond has been awarded the title of "Leader" three times

In the new ISG study, q.beyond received the highest rating as a “Leader” in three market segments: for “Managed Hosting (SMEs)” and “Managed Services (SMEs)” and for the first time also for the sub-market “Colocation Services (SMEs)”.


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The study “ISG Provider Lens™ – Private/Hybrid Cloud – Data Center Services 2025” offers you:

  • You benefit from ISG's market observations and vendor analyses in the following sub-markets: Colocation Services, Managed Services, Data Center Services and AI-Ready Infrastructure Consulting.

  • You will learn about all the important market developments that affect the (hybrid) cloud strategies of user companies.

  • You will receive both an overview of the German provider market and detailed individual analyses of all leading service providers (“Leaders”).

  • You have access to data, information and analyses exclusively for the German supplier market.

  • You will receive a transparent overview of the strengths and weaknesses of the most relevant providers with regard to their competitiveness and portfolio attractiveness.

This download is only available in German language

Download the ISG Provider Lens™ study “Private/Hybrid Cloud – Data Center Services 2025” now for free!


Expect the Next - Mission Future at q.beyond

q.beyond is the leading IT partner for medium-sized businesses. We solve the technological challenges of our European clients, future-proofing their business models and increasing their added value. We achieve this through sovereign IT solutions and our own certified AI data centers. A strong team of over 1,000 experts combines industry know-how with technical excellence. Our focus areas include public and private cloud computing, the operation of business-critical applications based on Microsoft and SAP technologies, artificial intelligence, and IT security. q.beyond is publicly listed and has a comprehensive presence in Germany as well as locations in Latvia, Spain, Romania, India, and the USA.

q.beyond AG