About Strauss Deutschland GmbH & Co. KG:
The No. 1 for workwear and safety footwear in Europe. Perfectly equipped retailspeople wear STRAUSS. Customers are constantly exploring new paths – whether trails, paths, or tracks. Reinventing themselves is, so to speak, their daily business. In addition to its online shop, STRAUSS operates four of its own specialist stores: the Workwearstores in Biebergemünd, right next to its headquarters, as well as in Hockenheim, Bergkirchen, and Oberhausen. STRAUSS offers its own textile finishing services, including embroidery, printing, and laser technology.
Customer requirements
- Development of an Android and iOS app for the shops in Germany, Austria and Switzerland with publication in the App Store and Play Store
- High level of autonomy for STRAUSS regarding the presentation of the shop including category and product pages as well as campaigns via WebView
- Shop content and product presentations can be adapted and maintained by STRAUSS without the help of q.beyond
- QR and barcode scanners in the app for items in the workwear stores, to obtain further digital information about a product via the product detail page
Project goals
- Availability of a STRAUSS app in the App Store and Play Store with high visibility and customer satisfaction
- Convenient shopping in the STRAUSS product range via app with and without a personal user account or existing customer login
- Accessing additional digital content for items from the workwear stores, such as for more sizes, colors and styles
- Sending push notifications to draw attention to promotions and offers, e.g. for customer retention or cross-selling purposes.
- The social media content is bundled in a central location within the app as a news feed
Images of the application
The project
With the STRAUSS Shopping App, customers in Germany, Austria, and Switzerland can conveniently purchase products online. The app also provides company information and a QR and barcode scanner for accessing digital product information in the workwear stores. A social wall is integrated, displaying content from social media at a glance. YouTube, Instagram, and Facebook are centrally collected and displayed chronologically.
Since the app's initial launch in mid-2019, its design and technology have been continuously developed and improved. STRAUSS and q.beyond are constantly collaborating to generate new ideas that make the app even better. The client also wanted the app to be updated with current content and products daily, in parallel with the online shop. This autonomy not only ensures rapid implementation of changes but also significantly reduces costs.
Services
- Custom app development of a native Android and native iOS app
- Consulting services regarding a software solution with the highest possible autonomy for STRAUSS (app content can be edited independently)
- Consulting services regarding conception, user interface and user experience
- Referencing the developed app to content of the STRAUSS online shop (WebView)
- Content synchronization saves time for customers
Results
- More sales opportunities, as the presence of an app on a smartphone encourages the purchase of further products
- The app has received very good ratings in the App Store and Play Store (4.7 stars in each, and over 500k downloads in each).
- Improved app quality through collaborative partnerships and suggestions for improvement from both sides
- Improved app performance and stability through active interaction with the customer
From idea to implementation: Our project highlights
Sounds exciting?
Do you have any questions about the reference or our software developments? Then please feel free to contact me. I look forward to hearing from you.
Dennis Bendixen